Before you…

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.

– Winston Churchill

People are…

People are persuaded by reason, but moved by emotion; the leader must both persuade them and move them.
— Richard M. Nixon

When dealing…

…. with people, remember you are not dealing with creatures of logic, but creatures of emotion

– Dale Carnegie

“More than anything else today…..

……. followers believe they are part of a system, a process that lacks heart. If there is one thing a leader can do to connect with followers at a human, or better still a spiritual level, it is to become engaged with them fully, to share experiences and emotions, and to set aside the processes of leadership we have learned by rote.”

— Lance Secretan, Industry Week, October 12, 1998